Everyone's Talking About Carotenoids!

Everywhere you turn, someone, somewhere, is talking about carotenoids. From your favorite media-friendly doctor on the evening news, to popular, well-read, and trusted magazines like Prevention, Newsweek, and Time, the message is loud and clear:

If you're not eating carotenoid-rich fruits and vegetables,
the state of your health could be in jeopardy!

Carotenoids have been in publications and the media for many, many years, with hundreds of articles even back in the late 1990’s:





In an article published in December 1999, Newsweek points out that Popeye's favorite vegetable, spinach, is credited with supporting eye health. Loaded with lutein and zeaxanthin, these two powerful carotenoid compounds work to lower the risk of macular degeneration and the blindness that often results from it. So, if you see green on your dinner plate or in your salad, chances are you'll be seeing just fine well into old age!

This same article expands on the idea of "pigment power," and details how the carotenoid compounds alpha- and beta-carotene help prevent lung cancer, cryptoxanthin seems to decrease the risk of cervical cancer, and lycopene helps prevent prostate cancer. The author even points out that beta-carotene and lycopene have been shown to support cardiovascular health. The most important point the author makes is that it is imperative to consume a variety of fruits and vegetables, as it is the synergistic effect of these carotenoid compounds that offer the most benefit.

Health and fitness magazines are also on the carotenoid bandwagon. Total Health raved about the powers of lutein and zeaxanthin, highlighting a Harvard University study that showed these compounds might just reduce the risk of breast cancer in premenopausal women. Muscle & Fitness not only talked about the cancer-fighting ability of carotenoids, but also their capacity to ward off viruses and bacteria. And long-time favorite Prevention enthusiastically pointed out the benefits of carotenoids in the fight against heart disease.

Time is also a big fan of carotenoids. In a lengthy article published in 1999, Time focused on heart health, and shined a light on the role carotenoids play in keeping your heart healthy. And recently, the Good News section of the recurring Your Health article highlighted lutein's hidden talent for keeping arteries unclogged.



Health and news magazines aren't the only periodicals singing carotenoids' praises. New Woman magazine, a newsstand favorite, outlined the benefits of carotenoid supplements for fighting colds and flu. First for Women showed how lycopene and other carotenoids can fight various types of cancer, especially one of the most feared by women: cervical cancer. And Family Life and Heart & Soul detailed the rewards of eating foods rich in the carotenoid compounds lutein, beta-carotene, and lycopene.

Don't just rely on the word of journalists; experience for yourself the power of carotenoids! As the voices of our nation point out, you'll be sorry if you don't!

Hundreds of articles on the power of carotenoids have appeared in national publications in the last year alone! Here's a brief glimpse:

Newsweek: Carotenoids are great for eye health
Newsweek: The advantages of broad-spectrum over single carotenoids
Total Health: Carotenoids shown to reduce risk of breast cancer
Muscle & Fitness: Ward off viruses and bacteria with carotenoids
Prevention: Carotenoids help fight heart disease
Time: Carotenoids for total health and wellness
New Woman: Fight colds and flu with carotenoids
First for Women: Carotenoids shown to help fight cancer
Family Life and Heart & Soul: Carotenoid-rich diets help maximize wellness